Victoria Steele's Becoming a Fundraiser: The Principles and Practice of PDF

By Victoria Steele

ISBN-10: 0585300739

ISBN-13: 9780585300733

ISBN-10: 0838907830

ISBN-13: 9780838907832

Written through a librarian who has additionally been a certified fundraiser and through a library fundraiser who's additionally a public family expert, this revised and up to date booklet deals an unique point of view at the overlooked topic of elevating funds for libraries.

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26. 11. R. T. Keller, A. D. Szilagyi, and W. E. Holland, “Boundary Spanning Activity and Employee Reactions,” Human Relations 29 (July 1976): 700. CHAPTER 2 Basic Concepts The Art and Science of Fundraising Now that we have examined the relationship between fundraising and you, we are ready to introduce the basic concepts of fundraising. To facilitate the discussion, we have divided these concepts into two camps, the science and the art of fundraising. ” 1 For example, fundraisers see that some people have certain attributes that qualify them as good prospects for giving to their organization.

People want to believe in the expertise, authority, competence, and status of someone in a position of power. In order to earn someone’s trust, you must have credibility. 7 Your experience has brought you to your position, your track record has withstood the scrutiny of the formal selection process, and your personal qualities have held up under the scrutiny of the “off-the-record” selection process. Your knowledge, from the point of view of your prospects, will primarily involve your academic background—the schools you attended, your advanced degrees; most donors will not be much impressed by your publications or prominence in professional organizations.

It even holds true, with slight variations, for gifts that seem to come from out of the blue—the process was going on, but nobody knew about it. In these instances, the process might look more like this: The prospect sees herself as someone who has the means to make a gift and is interested in doing so; she identifies herself. She may or may not get involved in the organization (the cultivation step). She elects to make a gift, soliciting herself, in effect. The organization responds gratefully (the stewardship step), the donor likes it, and she eventually makes 24 Basic Concepts another gift.

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Becoming a Fundraiser: The Principles and Practice of Library Development by Victoria Steele


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